Academy Pro Live

What does your reader really want to see in your narrative?

11 October 2022, 12:00 - 12:30 BST
“To write well, express yourself like the common people, but think like a wise man.”
~ Aristotle

A question we get asked a lot is 'what does my reader want from my report?', and the trick to getting it right is the critical thinking that precedes the writing. Beyond the obvious facts and figures, board members want a clear narrative, injected with sentiment, human appeal, and judgement.

In this 30 minute Academy Pro Live session, we will explore how to draw out the key insights and messages your reader needs to know. Board Intelligence's Ilyaas Hamdia will be joined by special guest Nicola McQueen, CEO of NHS Professionals.


  • What your reader wants from you as an author
  • How to draw out key messages using sentiment and judgement
  • How to tell a compelling story

Host: Ilyaas Hamdia, Board Intelligence
Special Guest: Nicola McQueen, CEO of NHS Professionals

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