About the author
Esther Odida is a consultant and strategist with extensive experience working with business leaders to deliver high-impact initiatives. Esther has a BA in Natural Sciences and a MPhil in History and Philosophy of Science and Technology, both from the University of Cambridge.
The QDI Principle in action
How our methodology helped this FTSE 100 drive agility
We helped a global consumer goods company to adopt the QDI Principle, fuelling faster, smarter, and more focused decision making.
“There are three questions every board should ask. Do I really know what is going on? Are we focusing on the right things? And are we asking the right questions?”
~ Exec, Reckitt (FTSE 100)