The Collective Intelligence Book

How to build a business that’s smarter than you.

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“An essential guide to help leaders tap their organisation’s full potential.”

~ Daniel H Pink. #1 New York Times bestselling author

“A whistle-stop tour through processes that lead to clear thinking and conducting business better.”

~ Anjli Raval, Management Editor at the Financial Times

The Collective Intelligence Book

What’s the book about?

Enduringly successful companies don’t rely on a genius CEO. They build collective intelligence, systematically empowering everyone to use their brains and apply them to the things that matter most.

The iPhone wasn’t the brainchild of Steve Jobs, Warren Buffet didn’t want to bet on Apple, and Amazon Prime wasn’t Jeff Bezos’ idea. Each of these breakthroughs was sparked by an employee who’d been given the tools, skills and confidence to ask the right questions.

Every company has a vast reservoir of brainpower and it’s your role as a leader to tap into it. In the book we’ll show you how.

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What does the book cover?

What do people say about the book?

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Collective intelligence: what is it?

Collective intelligence is when an organisation’s smarts are greater than the sum of its intellectual parts. It powers the most enduringly successful businesses, helping them to grow big and stay nimble. Here you can learn why it works and how to build it.

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QDI Diagram

How can you embed Collective Intelligence in your team?

We’ve developed a methodology — the Question Driven Insight™ (QDI) Principle — to help you build and sustain collective intelligence at scale in your business.

Read about the QDI principle
Jennifer & Pippa the authors

About the book’s authors

Jen and Pippa are co-CEOs of Board Intelligence, a mission-led technology firm that works with more than 3,000 organizations globally, from Fortune 500s to government departments, helping them to unleash their collective intelligence.

After starting their careers in strategy consulting (Jen) and financial services (Pippa), they met in a coffee shop in London in 2009 and started Board Intelligence a few months later. Today, they are regular speakers at conferences and events and award-winning entrepreneurs, having been named EY London Entrepreneur of the Year and The Times Young Business Woman of the Year.

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Further resources

3 capabilities every business needs to move faster

Businesses like Lego and Amazon seem to break free of the shackles of scale. Why are they able to stay nimble and innovate at pace while their competitors languish in bureaucracy?

Could Socrates have saved Kodak?

The folks who ran Kodak in the 1970s weren’t stupid. So why did they made one of the best-publicised mistakes in business history when they failed to capitalise on the digital camera that one of their researchers had invented?

How to turn critical thinking into a superpower

Deep, critical thinking is a skill we’re all capable of. And opportunities to hone it are hiding in plain sight in every business.

Be more Apple, less Xerox: 4 tips to turn ideas into action

Why do we think of Xerox as “the photocopier people” rather than the birthplace of modern computing? Because great ideas don’t always float to the surface — even when that might change the world.