A question we get asked a lot is 'what does my reader want from my report?', and the trick to getting it right is the critical thinking that precedes the writing. Beyond the obvious facts and figures, board members want a clear narrative, injected with sentiment, human appeal, and judgement.

Watch this recording to hear BI’s Ilyaas Hamdia, joined by Nicola McQueen, CEO of NHS Professionals, as they cover:

  • What your reader wants from you as an author
  • How to draw out key messages using sentiment and judgement
  • How to tell a compelling story