nsm-funds-bi-case-study

Case Study

How NSM Funds streamlined board reporting and raised the bar on client service

NSM Funds is part of New Street Management, an independent financial services group headquartered in Guernsey with offices in London and Dubai. With £12 billion in assets under management and clients spanning 90 jurisdictions, NSM Funds has built its reputation on service quality and long-term relationships.

As the business grew, its company secretarial teams found themselves spending too much time preparing board materials across multiple platforms — time that could have been spent on high-value regulatory work and client service.

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    At a glance

    Client

    NSM Funds

    Geography

    Guernsey, London, and Dubai

    Sector

    Fund administration and corporate services

    Organisation

    Independent, owner-managed fund services business. NSM needed an efficient, client-centric platform to help their teams deliver exceptional service. A growing client base and rising expectations made that need more pressing.

    What Changed

    NSM Funds adopted Board Intelligence as their preferred board portal, rolling it out first to the internal team before extending it to new clients, among them FTSE 250 companies. The platform replaced manual processes, giving company secretarial teams a single, consistent way to prepare, manage, and distribute board packs.

    Impact

    The time saved on pack preparation has given NSM's teams the capacity to focus on what matters most: staying ahead of regulatory change, giving clients meaningful advice, and delivering the high-quality service NSM is known for. It has also given the business the confidence to recommend Board Intelligence to new clients as they grow.

    The challenge

    A growing business, fragmented systems, and not enough time for value-add work

    NSM Funds' company secretarial teams do far more than build board packs. They attend meetings, publish regulatory announcements and filings, and support clients on governance matters. Board pack preparation is essential, but it's one task among many. When it takes too long, it eats into the time available for everything else.

    As the business grew, so did the pressure. Each team supported multiple clients, each with different systems and expectations. Some clients used board portals. Others relied on email. In some cases, packs were built manually, a process that could take a full day.

    With a client base that includes large, listed, and complex businesses, NSM needed a single platform that would make board pack preparation faster and simpler, without compromising governance standards.

    Above all, NSM wanted more than a technology vendor. They wanted a partner that understood the practical demands of running boards and managing governance, and one they felt confident recommending to their clients.

    The approach

    Choosing a partner, not just a platform

    NSM conducted a thorough review of their options. Ease of use was critical as was the need for a flexible portal. Some clients already had portal arrangements in place, so the new solution had to complement those while offering a strong alternative where no portal existed.

    Several NSM team members had used Board Intelligence before. Their familiarity helped bring the wider team along, and adoption was smooth. Ashley Senner, Manager at NSM Funds, said:

    It's very user friendly. Even for new clients who haven't used the portal before, the training needed was very light.

    The rollout covered NSM Funds' clients in Guernsey and London, with the platform used for full quarterly board meetings as well as smaller, ad hoc meetings.

    Impact

    Less time on admin, more time for the work clients value most

    Board pack preparation time has been significantly reduced, freeing the team to focus on higher-value work. Features like agenda cloning for recurring quarterly meetings and the ability to add late documents swiftly saved time on the tasks that used to slow the team down most. The platform also gave the team greater agility, making it easier to respond to last-minute requests from clients and advisors.

    With less time spent assembling packs, the company secretarial team could focus on the work their clients value most — staying on top of regulatory changes, preparing meaningful governance advice, and delivering a better service overall.

    The platform also proved accessible across the team. Junior administrators and senior managers alike could build and manage packs without extensive training, spreading capability more evenly. 

    Any team member can build a board pack because it's easy to use. You can get the whole team involved.

    For directors, the flexibility of the platform made a real difference. Those more comfortable using digital tools could use the portal to read and annotate their board packs, while others could receive a PDF version that was still interactive and professionally formatted — with both digital and PDF versions of the board pack taking very little time to create. This removed the need for an extra step from the company secretarial team and stood out as a clear differentiator against other portals.

    What really stands out is how easy the platform is to use. It saves us time, gives us flexibility, and helps the team focus on delivering a better service to clients.

    ~ Ashley Senner, Manager, NSM Funds

    Why this matters

    NSM's experience shows the difference a single, easy-to-use platform can make when it replaces fragmented, manual processes. Directors receive a professional, flexible experience that meets their needs regardless of their technology skills, and NSM’s teams can recommend a trusted platform to new clients with confidence.

    For fund administrators and corporate service providers more broadly, the board experience is an increasingly important part of their service proposition. Clients expect a well-run, professional board process, and the firms that can deliver this stand out in a market that's consolidating fast. For any fund administrator managing multiple boards across different clients, the right technology can take the friction out of board pack preparation and create space for the work that really counts.

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