Cookie Policy

What is a cookie?

A cookie is a small text file placed on your computer or device by us or a third party when you visit certain parts of our website and/or when you use certain features of our website. They are useful because they can enhance the user experience whilst browsing the website. Some cookies are required in order for certain aspects of the site to work correctly (such as form submissions, secure downloads and security monitoring) while others are used for analytics or marketing purposes such as Google Analytics.

The following tables outlines all cookies used on this website. We have grouped these cookies by Strictly Necessary, Analytics, Marketing & Media.

Strictly Necessary Cookies

We use necessary cookies to make our site work. Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Provider	Cookie Name	Expiration Time	Purpose
CookieControl	CookieControl	180 days	This cookie is used to remember a user’s choice about cookies on this site. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.
Cloudflare, Inc	__cfruid	Session	This cookie is set by HubSpot’s Content Delivery Network (CDN) provider in connection with their rate-limiting policies. For more information Click here.
Cloudflare, Inc	_cflb	This cookie is a session cookie that lasts anywhere from several seconds up to 24 hours.	When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimising network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. For more information Click here.
Cloudflare, Inc	_cf_bm	This cookie expires after (at most) 30 minutes of continuous inactivity by the End User	Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. For more information Click here.
HubSpot, Inc	__hs_do_not_track	13 months	This cookie can be set to prevent the tracking code from sending any information to HubSpot. It contains the string "yes". We use this cookie as the default state prior to any consent provided by the user. For more information Click here.
HubSpot, Inc	hs_ab_test	Session	This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. It contains the id of the A/B test page and the id of the variation that was chosen for the visitor. For more information Click here.
Turtl Inc	session	Session	This cookie keeps a reader’s website session alive For more information Click here.
Turtl Inc	hasSeenCookieNotice	3650 Days	Remembers if a reader has seen our cookie notice For more information Click here.
Wistia, Inc	wistia-http2-push-disabled	Session	For more information Click here.
Wistia, Inc	wistia	Persistent	We use Wistia to host video content which is embedded on our website which may or may not set cookies on your computer. This is a necessary requirement to allow for successful playback when visiting a page or pages where video content is present. Please note however we have activated the Player Privacy Mode provided by Wistia. This setting ensures that any data collected is fully anonymized and disables session and cookie tracking and anonymizing IP addresses. For more information Click here.
Wistia, Inc	wistia-video-progress *	Session	For more information Click here.
Wistia, Inc	_distillery	1 year	For more information Click here.
Wistia, Inc	loglevel	Persistant	For more information Click here.
Google LLC	_gcl_au	90 Days	Used by Google AdSense for experimenting with advertisement efficiency across web sites using their services. It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. This information is only utilised if Analytics Cookies are accepted by a user. For more information Click here.
Google LLC	_gcl_aw, _gcl_dc, gcl_gb	90 Days	This cookie is installed by default if you enter the site from a paid advert by Google. It is used to store the Ad Click information if detected. The data associated can only be utilised if analytics cookies are accepted by the user. For more information Click here.

Analytics Cookies

Provider	Cookie Name	Expiration Time	Purpose
Google LLC	_ga_98GCQZC0RC	6 Months	Used by Google Analytics to persist session state. We have amended the Google Inc default 2 year cookie expiration to 6 months. For more information Click here.
Google LLC	_ga	6 Months	Used by Google Analytics to distinguish users. We have amended the Google Inc default 2 year cookie expiration to 6 months. For more information Click here.
Dealtale	_dtuid	10 Years	Dealtale is an analytics tool that allows us to analyse interactions with our website and content. Data uploaded to the tool is anonymised. For more information, see the Dealtale Privacy Policy: Click here.
Dealtale	_dtses	Session	This cookie is used to store user session related events only. For more information, see the Dealtale Privacy Policy: Click here.

Marketing Cookies

Provider	Cookie Name	Expiration Time	Purpose
Bing Ads, Microsoft, Inc	MUID	30 days	This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
Bing Ads, Microsoft, Inc	_uetvid	Session	This cookie is used by Bing to gather anonymous information on how visitors are using our website.
Bing Ads, Microsoft, Inc	MUIDB	1 Year	This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
Bing Ads, Microsoft, Inc	_uetsid	Session	This cookie is used by Bing to gather anonymous information on how visitors are using our website.
HubSpot, Inc	__hstc	13 months	The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). For more information Click here.
HubSpot, Inc	hubspotutk	13 months	This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. For more information Click here.
HubSpot, Inc	__hssc	30 minutes	This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. For more information Click here.
HubSpot, Inc	__hssrc	Session	Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. It contains the value "1" when present. For more information Click here.
Lead Forensics	lfuuid	10 years	The _lfuuid cookie allows a website to track visitor behaviour on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies himself by submitting a form. For more information Click here.
LinkedIn Corporation	lms_ads	30 days	Used to identify LinkedIn Members off LinkedIn in the Designated Countries for advertising. For more information Click here.
LinkedIn Corporation	lms_analytics	30 days	Used to identify LinkedIn Members in the Designated Countries for analytics. For more information Click here.
LinkedIn Corporation	lidc	24 hours	To optimise data center selection. For more information Click here.
LinkedIn Corporation	UserMatchHistory	30 days	LinkedIn Ads ID syncing For more information Click here.
LinkedIn Corporation	AnalyticsSyncHistory	30 days	Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. For more information Click here.
LinkedIn Corporation	li_oatml	30 days	Used to identify LinkedIn Members off LinkedIn for advertising and analytics outside the Designated Countries and, for a limited time, advertising in the Designated Countries. For more information Click here.
LinkedIn Corporation	li_fat_id	30 days	Member indirect identifier for Members for conversion tracking, retargeting, analytics. For more information Click here.
LinkedIn Corporation	li_sugr	90 days	Used to make a probabilistic match of a user's identity outside the Designated Countries. For more information Click here.
LinkedIn Corporation	U	3 months	Browser Identifier for users outside the Designated Countries. For more information Click here.
LinkedIn Corporation	_guid	90 days	Used to identify a LinkedIn Member for advertising through Google Ads. For more information Click here.
LinkedIn Corporation	BizographicsOptOut	10 years	Determine opt-out status for 3rd party tracking. For more information Click here.
LinkedIn Corporation	bcookie	2 years	Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. For more information Click here.

Media Cookies

Provider

Cookie Name

Expiration Time

Purpose

Retired Cookies

These cookies are no longer in-use, but may be present for returning visitors. These cookies can be deleted. Please follow the instructions provided by your browser supplier in order to remove these from your device.

Provider	Cookie Name	Expiration Time	Purpose
Cloudflare, Inc	__cfduid	30 days	The __cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users. It may be placed on the devices of our customers' End Users to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare's security features. For more information Click here.
Google LLC	_gid	24 hours	Used by Google Analytics to distinguish users. For more information Click here.
Google LLC	_gat	1 minute	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. For more information Click here.
Google LLC	_gac_	90 days	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. For more information Click here.
Google LLC	AMP_TOKEN	30 seconds to 1 year	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. For more information Click here.
Intercom, Inc	intercom-id-[app_id]	9 months	Anonymous visitor identifier cookie. As people visit your site they get this cookie. For more information Click here.
Intercom, Inc	intercom-session-[app_id]	Session	Identifier for each unique browser session. The user can access their conversations and have data communicated on logged out pages for 1 week, as long as the session isn't intentionally terminated with `Intercom('shutdown');`, which usually happens on logout. For more information Click here.
NextRoll, Inc	__adroll	1 month	This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.
NextRoll, Inc	csrftoken	1 year	Purpose: Helps prevent Cross-Site Request Forgery (CSRF) attacks
NextRoll, Inc	_hp2_ses_props [app_id]	24 hours	AdRoll user related.
NextRoll, Inc	_hp2_id [app_id]	Session	AdRoll user related.
NextRoll, Inc	__adroll_fpc	5 years	This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.
NextRoll, Inc	cb_user_id	1 year	AdRoll user related.
NextRoll, Inc	cb_group_id	1 year	AdRoll user related.
NextRoll, Inc	cb_anonymous_id	1 year	AdRoll user related.
NextRoll, Inc	_hp2_props [app_id]	Session	AdRoll user related.
Turtl Inc	readerId	3650 Days	Remembers readers between sessions For more information Click here.
YouTube, Google LLC	VISITOR_INFO1_LIVE	179 days	Tries to estimate the users' bandwidth on pages with integrated YouTube videos.
YouTube, Google LLC	YSC	Session	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
YouTube, Google LLC	yt-remote-device-id [x2]	Persistent	Stores the user's video player preferences using embedded YouTube video.
YouTube, Google LLC	yt-remote-fast-check-period [x2]	Session	Stores the user's video player preferences using embedded YouTube video.
YouTube, Google LLC	yt-remote-session-app [x2]	Session	Stores the user's video player preferences using embedded YouTube video.
YouTube, Google LLC	yt.innertube::nextId [x2]	Persistent	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
YouTube, Google LLC	yt.innertube::requests [x2]	Persistent	Stores the user's video player preferences using embedded YouTube video.
YouTube, Google LLC	yt-remote-cast-installed [x2]	Session	Stores the user's video player preferences using embedded YouTube video.
YouTube, Google LLC	yt-remote-connected-devices [x2]	Persistent	Stores the user's video player preferences using embedded YouTube video.

How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the ‘C’ icon in the bottom left hand corner on this page. You can then adjust the available toggle to ‘On’ or ‘Off’. You may need to refresh your page for your settings to take effect. For information on managing data shared between Google services, visit policies.google.com

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

To find information relating to your specific browser, visit your browser developer's website. We have listed some of the most popular below.

Apple Safari
Google Chrome
Microsoft Edge
Microsoft Internet Explorer
Mozilla Firefox
Opera

Last updated: 6 March 2023